Serial Number:
78327883
Mark:
MAXCOM
Status:
Abandoned-Failure to Respond
Status Date:
01-17-2006
Filing Date:
Registration Number:
N/A
Registration Date:
N/A
Designed to maximize the return on marketing and communication investments, Maxcom is a semi-custom solution comprised of a datamart, computerized prediction "engine," and web-based interface; The system leverages existing organization/client specific data to evaluate the relative performance of various marketing mix alternatives including; product or brand, geography, timing, media (e;g;, radio, newspaper, etc…), and budget/ media weight; Through the interactive web planning tool, users have the ability to compare alternative advertising, sponsorship, direct marketing, and promotional tactics in order to identify the optimal marketing solution based on projected net income and ROI; This system also provides users with a repository of critical marketing communications data and business results information for standard reporting and ad hoc analysis
Mark Description:
N/A
Class:
Advertising
Type of Mark:
Servicemark
Published for Opposition Date:
N/A
Owner:
Mark Drawing Status:
Standart Character Mark
Abandon Date:
12-19-2005
Business Name:
THE BRIDGE BUILDING, FLOOR A
Correspondent Name:
