Mark:

AMPERSAND

Status Date:

02-29-2024

Registration Number:

N/A

Goods and Services:

Digital advertising services; Television advertising; Mobile advertising services for others; Advertising technology services, namely, using software algorithms and data analytics to generate targeted advertising and to measure advertising effectiveness in the nature of placing advertisements on websites for others to generate targeted advertising and to measure advertising effectiveness using specialized computer software with software algorithms and data analytics; Television advertising and television marketing sales services in the nature of television promotional marketing services for sales to the public sector; Online advertising services, namely, digital ad buying being a type of online advertising service performed for others; Advertising optimization services, namely, utilizing algorithms, business data analytics, virtual reality, and ad buying and bidding tools; Advertising and marketing services, namely, providing audience insights to others by development of marketing strategies, concepts, and tactics being audience measuring, targeting, development, audience analytics, analysis, and reporting, brand awareness, online community building and digital word of mouth communication; Advertising and marketing consulting services, namely, business consulting in the field of advertising and marketing; business Consulting services in the fields of data analytics, advertising, marketing, and social analytics; business consulting services in the fields of data-driven advertising, television advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Research and consumer analytics services in the fields of advertising and marketing, namely, analyzing and compiling business data for market research on consumers in the field of advertising and marketing, market research and business analyses on consumers in the field of advertising and marketing; Digital ad buying services being a type of digital advertising service performed for others Providing online non-downloadable computer software for use to enable the creation, tracking, and servicing of advertising and marketing materials and campaigns; Providing online non-downloadable computer programs for use in the coordination, planning, management, analysis, monitoring, optimization, and implementation of advertising and marketing campaigns, digital advertising campaigns, and advertising campaigns utilizing algorithms and virtual reality, measuring and assessing return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, digital and online usage and data analytics, and ad buying and bidding relating to advertising and promotion; Providing online non-downloadable computer programs for use in acquiring advertising inventory and for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online marketing programs; Providing online non-downloadable computer programs for use in reporting the extent and success of online advertising campaigns

Class:

Scientific and technological services

Published for Opposition Date:

06-08-2021

Mark Drawing Status:

Design plus Words, Letters, and/or Numbers

Business Name:

STEPTOE & JOHNSON PLLC