This section provides an introduction to trademarks as well as some of the most common questions and answers related to trademark filing. It's written in plain English to ensure it can be understood by the average person.
We recommend that you read all of the information provided below before going to the questions section.
A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of the goods of one party from those of others.
In other words, a trademark is a way to establish and protect a company and its products from other products which may be inferior or diminish their reputation. Anything that distinctly identifies a company can be a trademark, provided that it is for goods.
A service mark is the same as a trademark, except that it identifies and distinguishes a service rather than a product. Like a trademark, a service mark can include words, names, symbols and logos. Typically, trademarks appear on the actual product or its packaging. Service marks appear mostly in advertising for the services. Throughout the guide the terms "trademark" and "mark" refer to both trademarks and service marks.
Trademark rights are established by:
In order to successfully register a trademark with the USPTO, the following requirements must be met:
A drawing is a page that depicts the trademark you seek to register. In an application based on actual use, the drawing must show the trademark as it is actually used (i.e., as shown by the specimens). For applications based on an "Intent to Use", the drawing must show the trademark as the applicant intends to use it. A drawing is necessary even when a specimen is submitted.
Registering a trademark is a complex process that may take anywhere from six months to several years, depending on certain individual factors. After filing an application, the USPTO will assign your file a serial number and send you a receipt (generally within three weeks). Your application will then be carefully examined by a USPTO attorney who will determine whether or not the proposed trademark is entitled for registration. If the examining attorney decides that the mark is eligible for registration the trademark will be published in the Official Gazette for opposition. During this opposition period any party wishing to object to the registration of the mark may do so by filing a Notice of Opposition within 30 days (from the date of publication). If your trademark survives the opposition period, the USPTO will either issue a Certificate of Registration (if the application is based on actual use) or a Notice of Allowance (if the application was based on intended use).
Once you register your trademark, you will have legal ownership of the trademark. Trademark enforcement requires constant monitoring to ensure that other companies are not infringing on your rights as a trademark holder. After spotting a potential trademark infringement issue, it is best to consult a trademark attorney.
In order for a trademark registration to remain valid the registrant is required to file a Declaration of Continued Use with the USPTO:
Registrants must renew their trademarks within the year before the expiration date of a registration (or within a six-month grace period after the expiration date by paying an additional fee). There is no limit to the number of times a trademark can be renewed, as long as use of the trademark continues by its owner.
A. Since many factors can affect the registration process it is difficult to determine the exact amount of time it will take to register a trademark. An applicant will receive a filing receipt along with a serial number (that will allow for monitoring of the file), generally within 3 weeks of filing. You should receive a response from the Office within six to seven months from filing the application. However, the total time for an application to be processed may be anywhere from almost a year to several years, depending on the basis for filing, and the legal issues which may arise in the examination of the application.
A. Federally registering your trademark provides several advantages:
A. No. Under U.S. law, you gain trademark protection once you have used the mark "in commerce". This is often referred to as common law rights. However, when you federally register your trademark, you gain many advantages (as listed above)
A. No. However, an applicant's citizenship must be stated in the application. . If an applicant (such as a corporation) is not a citizen of any country, then a statement to that effect is sufficient. If an applicant has dual citizenship, he or she must choose which citizenship will be printed in the Official Gazette and on the Certificate of Registration.
A. No. However, certain countries do recognize a United States trademark registration as a basis for registering the mark in those countries. Many countries maintain a register of trademarks. The laws of each country regarding trademark registration must be consulted.
A. Common law rights arise from the actual use of a trademark in commerce. Common law rights are severely limited because they are restricted to the geographical area where the mark is used.
A. A trademark application must be filed by the owner of the mark. Generally, the person who controls the use of the mark, and controls the goods and services the trademark represents is the owner of the mark. This can be an individual, corporation or other legal entity. An application filed by anyone other than the owner will be declared void.
A. Trademark registration rights can last indefinitely if the owner continues to use the mark to identify goods or services. However, in order for the trademark to remain valid, a Declaration of Use must be filed:
A. There are several ways to dispute use of your trademark by a third party. However, given that each situation consists of different facts, it is best to consult an attorney specializing in trademark law.
A. Yes. All trademarks can be transferred or assigned from one person/entity to another by filing an assignment with the USPTO. Along with the mark, the assignment transfers the “goodwill” of any business that was associated with that trademark. Unregistered trademarks or those still pending may also be sold or assigned.
A. After filing a trademark application, two main types of review will be conducted by the USPTO. The USPTO will first review your application to check whether you have completed the basic filing requirements. If you have met the basic filing requirements, the application will be forwarded to an examining attorney, who will determine whether federal law permits registration of the proposed trademark. The examining attorney will examine the written application, the drawing, and any specimen and will make sure that all the necessary requirements including the payment of required fees are fulfilled. If the examining attorney decides to refuse the registration, he/she will send you a letter called an Office Action. This letter explains the reasons for the refusal of the application and any procedural or technical errors that were found. Generally, the applicant will be granted a chance to correct any inadequacy in the application (except in case of conflict with other trademarks). If you receive an Office action, you must submit a response with corrections within 6 months of the issue date of the Office action. If you do not submit a response within the allowed amount of time, the application will be declared abandoned. If only minor corrections have to be made, the examining attorney will contact you by phone/email. If your application passes through all the examination procedures, your mark will be published in the Official Gazette. This will allow other parties 30 days (from the day of publication) to object to the registration of the trademark. If no objections are filed in the 30 days, the mark will become registered in anywhere from 3-12 months.
A. Yes. The examining attorney must conduct a search of USPTO records to determine whether the applicant’s mark resembles any registered or pending trademarks that would likely cause confusion when used on or in connection with the goods or services identified in the application. The two main factors considered by the examining attorney in determining whether there would be a likelihood of confusion are:
To find a conflict, the trademarks do not have to be identical and the goods/services do not have to be the same. It may be enough that the marks are similar and the goods/services are related.
A. Registration may also be refused if:
A. Generally, you can obtain the protection of state trademark registration by applying for and paying a fee to the Secretary of State (or comparable office) in the state where you are using the trademark. However, the benefits of federal registration greatly outweigh those of state registration.
A. Both trademark and copyright registrations protect your intellectual property, however there are significant differences between the two. Copyright protects original works of authorship including literary, dramatic, musical, and artistic works. You can copyright poems, novels, movies, songs, computer software, and architecture. A trademark on the other hand protects a name, logo, slogan or sound (e.g. the name "Microsoft" or Nike slogan "just do it"). It is possible for some things to qualify for trademark and copyright protection. If a logo is an ornate image, it can be protected by copyright. When the logo is used to indicate the source of goods or services, it may also be trademarked (the holder of the copyright to the image and the owner of the trademark may or may not be the same). In other words, if you have written a novel or even a single sentence, and want exclusive rights to your original work, you would file for copyright protection. If you would like to sell goods or services under your company name and prevent consumers from confusing your brand with others, you would apply for a trademark.
A. It is required by the USPTO that all trademark applicants list and describe all the goods and/or services being sold (or that plan to be sold) in connection with the proposed trademark. This is an essential step in the trademark application because it will not only determine which uses of your trademark will be protected, but also what other requirements must be fulfilled in your application. There are 45 classes of goods and services that are used by the USPTO (34 for products and eleven for services). You must choose into which class your goods and/or services fall and provide a specific description. For example, if you are selling wooden chairs, your goods would fall into "Class 20: Furniture Products" and wooden chairs would be the specific product. You may list all the goods/services you plan to sell together as long as they are categorized in the same class. If they fall into a different class, you must add an additional class for each product/service (each additional class requires an additional $385, which includes the USPTO filing fee).
A. A specimen is an actual example of how the trademark is being used in commerce in connection with the goods or services that your trademark represents. You need to include a specimen only if your application is based on actual use. For products, examples of acceptable specimens are tags or labels which are attached to the goods, containers for the goods, displays associated with the goods, photographs or digital images of an actual product on which the trademark is imprinted or engraved. Invoices, announcements, order forms, leaflets, brochures, catalogs, letterhead, and business cards are generally considered unacceptable specimens. For service marks, examples of acceptable specimens are signs displaying the mark, brochures, advertisements, business cards or stationery showing the mark in connection with the services, menus displaying the mark, or photographs showing the mark either as it is used in the rendering or advertising of the services. The specimen must show the mark and include a clear reference to the service (not just the trademark alone) to be considered acceptable.